PRESS RELEASE
The AgriXplainer Erasmus+ project introduces new approaches in educational marketing, specifically targeting micro-enterprises in the agri-food sector. The project focuses on the unique challenges faced by small businesses in rural areas, offering innovative tools and strategies to help them succeed in a competitive market.
The Development Agency of Harghita County is a partner in this project, alongside other European partners, working together to achieve the ambitious goals of AgriXplainer.
Main Objectives:
- Strengthening marketing practices to help agri-food micro-enterprises promote their products effectively.
- Establishing common European standards in educational marketing, facilitating collaboration and coherence across the EU.
- Promoting ethics, gender equality, and inclusion, ensuring fair representation in the agri-food sector.
Project Activities:
- research and development: validation of the psychometric test and piloting the AgriXplainer MOOC with 210 farmers
- transnational project meetings: organized in various locations to coordinate project efforts
- workshops and training sessions: focused on enhancing engagement in digital courses, educational marketing, and resilience for agri-food micro-enterprises
- dissemination: Including a 2-year campaign aiming to reach over 10,000 people, culminating in a final event to present the project’s results
These activities are designed to provide agri-food micro-enterprises with the resources they need to grow and succeed.
Stay connected for updates, inspiring stories, and the latest developments from this exciting project!
